In addressing TGS's branding challenges, we set up a strategic design evolution to achieve greater consistency and ensure the branding commands attention, particularly within the realm of social media. Our approach involved crafting vibrant messaging and eye-catching graphics that would be instantly identifiable as TGS on platforms like LinkedIn, while at the same time avoiding monotony through the implementation of a diverse color palette and versatile formatting options. We also developed two distinct but easily linked design systems, unified by the creative use of the hexagon both as a dynamic photo asset and as a distinctive pattern, with the cohesive color scheme further solidifying the connection between the two, creating a recognizable family of brands within the overarching TGS identity.