My ALEX Health
I partnered with Jellyvision, a pioneer in employee benefits engagement technology, to help create illustrations and brochures for their MyALEX Health product. Using their existing color palette and illustration style, I developed a new template for their brochures and told complex stories through friendly, custom illustrations. The end result was 28 original illustrations, 20 completed brochures, and one all-encompassing brochure template.
Colors & Established Illustration Style
The Goal
Straightforward but not simple: take serious, complex information and transform it into illustrations that are both palatable and unexpected. Since consumers often engage with benefits information during stressful moments, every piece needed to feel warm, approachable, and true to Jellyvision's voice.
Concept Sketches
Completed Illustrations
Implementation
Each illustration also had to work across multiple formats, from brochure graphics to email headers to blog posts, while staying consistent with Jellyvision's existing hero illustrations. Thought was also given to how animation could eventually be incorporated to bring the illustrations further to life down the line.
